I was on Quora the other day and saw where someone asked the question, "What are your biggest challenges of doing online marketing solo?"
I started thinking about the answer to that question and it opened up Pandora's Box. It's actually the reason I started this blog.
Marketing solo, you have a lot of challenges:
1. It can be difficult to find someone willing to brainstorm new strategies,
2. You have to prioritize your efforts and this may cause you to miss opportunities.
3. Feedback rarely comes from anyone but yourself, so you have to be prepared to be completely honest with yourself.
4. You can sometimes have difficulty staying on task. There are so many interesting options out there and setting and resetting goals causes problems with wasting time.
Today, I begin my challenge to conquer number 4 and stay on task!
The challenge: gain 5,000 Follows on Twitter in 14 Days.
I've lost my mind, I know, but if you don't dream big you won't push yourself as hard as possible.
I'm starting with 30 followers.
For starters, I chose a simple product... a clicker, training bag, and squeaky toy. Made a simple graphic, and let's see if I can get this off the ground!
Update will come in three days!
Quick overnight update: 20 follows overnight!
Wednesday, August 26, 2015
Tuesday, August 25, 2015
Archetype Series: Creator
As you delve into the world of marketing, it can be helpful to focus on targeting a specific archetype that aligns with your product/service and the type of brand you want to promote. If you can build your brand personality around a specific archetype, you can easily make yourself and your products more marketable by connecting with your audience unconsciously. Archetypes are within all of us, a part of our collective consciousness in ways that are more instinctive than readily apparent. Thus, assigning an archetype to your product will promote brand loyalty, commitment, community creation, engagement, and ensure a higher success rate.
Archetypes are a concept originally conceived by psychologist, Carl Jung. According to Jung, archetypes are: "[...] forms or images of a collective nature which occur practically all over the Earth as constituents of myths and—at the same time—as individual products of unconsciousness". He then added something that is both interesting and thought-provoking: "The [forms and images] are imprinted and hardwired into our psyches".
This means that by selecting an archetype, you make it easier to connect with your audience. There are 12 archetypes in total, and one of those archetypes includes that of the Creator. As you might guess, the Creator archetype consists of building and creating and it can inspire a sense of empowerment, enthusiasm, and creativity in your audience. The creator archetype stands by the creed that you are only limited by your own imagination and if you dream of it and believe in it, it can be done no matter what. Creators want to build things that have immutable, enduring value and will tend to view clumsy vision and execution as complete failure. By developing artistic skill and strategy through the creator archetype, this type of marketing creates a culture of positivity and excitement and allows room for broad expression of varied visions and ideas.
Creatory archetypes often include artists, inventors, musicians, and writers. In the field of marketing, the creator archetype aims to give customers a multitude of choices and options to help promote self-expression and nurture innovation. Within the creator archetype culture, there is the belief that the customer can and should have the time to be creative and strive for the “do-it-yourself” approach so the customer is completely involved. Some examples of current creator archetype brands: Sony, Lego, Crayola.
By utilizing the creator archetype in your marketing, you are telling your audience that you believe they can do anything as well, just as you have. You are giving them products and offering them services that will allow them to achieve their dreams or pursue creative exploits to stimulate the brain. You are giving them a product and telling them, ‘Here. The world is your oyster - build, create, grow, learn, show us what you can do!’ You are letting them create with you, to build bigger and dream higher, and there can be nothing better than that.
Archetypes are a concept originally conceived by psychologist, Carl Jung. According to Jung, archetypes are: "[...] forms or images of a collective nature which occur practically all over the Earth as constituents of myths and—at the same time—as individual products of unconsciousness". He then added something that is both interesting and thought-provoking: "The [forms and images] are imprinted and hardwired into our psyches".
This means that by selecting an archetype, you make it easier to connect with your audience. There are 12 archetypes in total, and one of those archetypes includes that of the Creator. As you might guess, the Creator archetype consists of building and creating and it can inspire a sense of empowerment, enthusiasm, and creativity in your audience. The creator archetype stands by the creed that you are only limited by your own imagination and if you dream of it and believe in it, it can be done no matter what. Creators want to build things that have immutable, enduring value and will tend to view clumsy vision and execution as complete failure. By developing artistic skill and strategy through the creator archetype, this type of marketing creates a culture of positivity and excitement and allows room for broad expression of varied visions and ideas.
Creatory archetypes often include artists, inventors, musicians, and writers. In the field of marketing, the creator archetype aims to give customers a multitude of choices and options to help promote self-expression and nurture innovation. Within the creator archetype culture, there is the belief that the customer can and should have the time to be creative and strive for the “do-it-yourself” approach so the customer is completely involved. Some examples of current creator archetype brands: Sony, Lego, Crayola.
By utilizing the creator archetype in your marketing, you are telling your audience that you believe they can do anything as well, just as you have. You are giving them products and offering them services that will allow them to achieve their dreams or pursue creative exploits to stimulate the brain. You are giving them a product and telling them, ‘Here. The world is your oyster - build, create, grow, learn, show us what you can do!’ You are letting them create with you, to build bigger and dream higher, and there can be nothing better than that.
Thursday, August 20, 2015
Branding: why is this important?
Branding. I hear people talk of their "brand" frequently at business summits, webinars, and over coffee while tossing ideas around.
Most people talk about their branding and mean their name, tagline, logo, and colors. This is a good start to branding, but there is such an in-depth world that these items don't begin scratch the surface.
Branding is highly important to the sales process. Instead of spending hours and advertising budget trying to convince your clients of your trustworthiness and what you stand for, branding cuts all that out.
Most people talk about their branding and mean their name, tagline, logo, and colors. This is a good start to branding, but there is such an in-depth world that these items don't begin scratch the surface.
Branding is highly important to the sales process. Instead of spending hours and advertising budget trying to convince your clients of your trustworthiness and what you stand for, branding cuts all that out.
Creating a brand gives your customers a chance to have an emotional attachment to your brand before beginning the sales process. If you appropriately market your brand, it helps ease customer doubts and gets rid of the need to make guarantees. It also will create excitement from your previous customers when they see your new offers with your consistent branding.
So stop procrastinating... brand today and make your life 1000X easier!
Are you interested in brand coaching? Shoot me an email at larabeth.pm@gmail.com to get started today!
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